報告摘要

報告目錄

一、說明及評述                
       
1.1    報告說明               
1.2    本月結論                             
                                  
二、行業總量                    
       
2.1    總量特征                       
2.2    季節特征（按冷年）                          
2.3    季節特征（按財年）                                 
2.4    內外銷比例
 
三、品牌競爭                                  
 
3.1   企業產銷存匯總表                        
       3.1.1 當月                
       3.1.2 財年累計                       
       3.1.3 冷年累計                
3.2 經營指標對比                     
       3.2.1 生產                       
       3.2.2 銷售                       
       3.2.3 內銷                       
       3.2.4 出口                       
       3.2.5 庫存                       
3.3 品牌格局                            
       3.3.1 按總銷量                
       3.3.2 按內銷量                
       3.3.3 按出口量                
3.4   派系對比                          
       3.4.1 總量同比增長對比                
       3.4.2 內外銷結構比例                    
                                  
四、重點企業
                                  
4.1格力               
       4.1.1 總量                
       4.1.2 產銷量對比                           
       4.1.3 出口、內銷對比                           
4.2美的              
       4.2.1 總量                
       4.2.2 產銷量對比                           
       4.2.3 出口、內銷對比                           
4.3奧克斯               
       4.3.1 總量                
       4.3.2 產銷量對比                    
       4.3.3 出口、內銷對比                           
4.4海爾                      
       4.4.1 總量                       
       4.4.2 產銷量對比                           
       4.4.3 出口、內銷對比                           
4.5TCL                       
       4.5.1 總量                       
       4.5.2 產銷量對比                           
       4.5.3 出口、內銷對比                           
4.6海信                      
       4.6.1 總量                       
       4.6.2 產銷量對比                           
       4.6.3 出口、內銷對比                    
4.7長虹                   
       4.7.1 總量                
       4.7.2 產銷量對比             
       4.7.3 出口、內銷對比